simyo is the German mobile phone brand for “smart digitals”, a target group that is young and always online. With that in mind simyo wanted a redesign of their website as part of a bigger repositioning. Most importantly the website needed to be authentic, young and should get the user answers and information easily. I was part of a team at SinnerSchrader where we created a new entirely responsive experience – including an image world, that playfully shows the differences between simyo’s data plans.
