overboard logo
overboard website design in MacBook
overboard UI design in iPhone
overboard UI design in iPad

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Our daily lives consist of things we do over and over again. Without being aware of it we become what we repeatedly do and find ourselves spending time on things we don’t really care about. The initial idea was not merely to solve this problem, but rather to find out if this is in fact a problem.

“Bad habits are like a comfortable bed;
easy to get into, but hard to get out of.”

Watson C. Blake

overboard is a concept for a digital mass-self-experiment. A social network that gets users to check if all of their habits are worth keeping by putting daily activities on hold and reconsidering the real need of them. Like-minded people can team up in their abstinence and motivate each other. The web and mobile app stays in the background so one can focus on more important activities. Are you aware of what truly matters to you?

overboard corporate identity
overboard Logo
overboard Logo
Styleguide colors
Typeface Asap
Sailor icon

The name “overboard” opens up the rich imagery of the sea. The nautical theme can be found in other details, such as icons or wording. Your friends become your “crew” and you can decide to “get on board” an abstinence.

From idea to video production the project was all done by myself. This included the discipline of branding as well as interface, web and motion design. At the end of the day overboard is a fun way to find the value in everyday activities and raise self-awareness.