Beck’s bottle
Beck’s website design in MacBook

With around 3,000 bottles of Beck’s being drunk around the world every minute, Beck’s is not only world’s best selling German beer but also the most popular beer brand* in Germany itself. At SinnerSchrader I was responsible for creating a website that is home to Beck’s products, history and events.

 

* Markenmonitor Bier (brand monitor for beer)

Beck’s bottle
Beck’s bottle cap
Animation showing responsive behavior

The website was designed with a mobile focus as most visitors are using Becks.de on their smartphones or tablets. For the premium feel the single-paged site is almost entirely black and white, in combination with small colorful accents and details like animations resembling light falling onto a bottle.

Becks website design in iPad
Beck’s website design in iPhone